Meet Your Advisors
Between them, our advisors have led clinical and supply chain work inside national group purchasing organizations, sat on the hospital committees that evaluate new products, and spent careers inside medical device companies. That experience includes building a health system's own GPO from the ground up. Your submission will be evaluated on patient outcomes, staff workflow, and total cost. Our advisors have written those reviews.
Dan Toomey
Principal Advisor & Founder
Dan.Toomey@medbridgeadvisors.com
Supplier side · Value analysis board
With over 20 years of medical device experience, Dan specializes in GPO and IDN contract negotiations, driving successful outcomes through deep industry relationships and strategic thinking. His knowledge extends across sales strategies, implementation, marketing, and product management.
Dan holds a Bachelor's in Science from Stevenson University and an MBA from Purdue Global. He currently sits on the Board of Directors for AHVAP (Association of Healthcare Value Analysis Professionals) as the Industry Partner Liaison - giving him a unique perspective on the Value Analysis process from both the customer and the industry partner side.
Dan is a Certified Value Analysis Healthcare Professional (CVAHP) and a Fellow of the Association of Healthcare Value Analysis Professionals (FAHVAP), and holds micro-certifications as a Medical Device Value Analysis Specialist, Medical Products Instructions for Use Specialist, and Supply Chain Disruption Specialist.
Scott Isbell
Principal Marketing Advisor
Scott.Isbell@medbridgeadvisors.com
Supplier side
With over 15 years of experience in medical device marketing and strategic content creation, Scott develops marketing strategies that align closely with business objectives and drive measurable growth. His expertise includes market analysis, go-to-market strategy, demand generation, content and channel strategy, and marketing analytics.
Previously, Scott directed global content strategy for W.L. Gore's medical division. His collaborative approach with cross-functional teams and deep understanding of healthcare market dynamics ensures tailored, effective strategies for MedBridge clients seeking growth through healthcare contracts.
Scott holds a Biology degree from The University of Texas at Austin and brings extensive knowledge in digital marketing, including SEO/SEM, programmatic advertising, and CRM-driven automation.
Tom Finucane
Managing Advisor
Tom.Finucane@medbridgeadvisors.com
Supplier side · Distribution
With over 38 years of medical/surgical and distribution experience, Tom is a highly accomplished senior executive with expertise in domestic and international marketing, sales management, P&L management, contract negotiation, and strategic planning with a high degree of focus on GPOs and IDNs. He has a proven track record of broad and deep relationship building, contributing to overall growth and performance improvement.
Tom holds a Bachelor's in Business Administration from the University of San Diego and an MBA from Arizona State University's Thunderbird School of Global Management.
Dena McCormick
Managing Advisor
dena.mccormick@medbridgeadvisors.com
GPO side · Provider side · Supplier side
Dena McCormick is a seasoned executive with expertise in healthcare operations, supply chain strategy, group purchasing, and clinical program development. She has a strong track record of helping healthcare organizations improve financial performance through cost reduction, clinical standardization, and the development of regional aggregation partnerships that drive efficiency and value across health systems.
She has held leadership positions across national group purchasing organizations, major health systems, and the supplier side of the industry with a focus on wound care innovation. Her provider-side experience brings valuable insight into how health systems evaluate clinical and financial value during the contracting and value analysis process, helping organizations align operational priorities with patient-centered outcomes.
Dena earned a Bachelor of Science in Nursing from Spalding University and is board-certified in patient advocacy through the Patient Advocacy Certification Board. She is a registered nurse and has served on the AHRMM Advisory Board, including as Chair of the Issues and Legislative Committee in 2022.
Anita Zado
Managing Advisor, Clinical Strategy
Anita.Zado@medbridgeadvisors.com
GPO side · Provider side · Supplier side
Anita Zado is a registered nurse and seasoned healthcare leader with extensive experience spanning clinical practice, supply chain, value analysis, and strategic partnerships across the GPO, member, and supplier landscape. Throughout her career, she has built a reputation for bridging clinical insight with operational and financial strategy, helping health systems make smarter, safer, and more sustainable product decisions.
Anita has held roles supporting hospitals nationwide, guiding standardization, contracting, and evidence-based product evaluation. Her work has spanned bedside nursing, system-level supply chain collaboration, and supplier-side clinical leadership, giving her a uniquely comprehensive perspective on how products impact patient outcomes, workflow efficiency, and total cost of care.
Anita is AHVAP certified and specializes in helping medical device companies build clinically grounded value propositions that address what decision-makers actually evaluate: outcomes, operational impact, and evidence quality.